Like, crazy amounts of traffic … we’re talking traffic that rivals our coverage of Hurricane Irma.
What we learned from the early coverage of the show is we could publish just about anything about it and the article would attract large amounts of reader traffic online. The difference is that “Siesta Key” - so far - is here to stay. The same is true for movies that have been filmed in the area and other projects that come to town. When that happens, it’s news, and we write about it. It’s not every day that a national television network sets up shop in your neighborhood, filming locals. We covered the announcement of the show and the bizarre events around it - such as the video of show ringleader Alex Kompothecras allegedly shooting a shark from a boat - as news, because it was. Residents feared it would affect their way of life and even change the character of Siesta. They also feared it would inspire a flood of the “wrong kind of people” coming to invade our beaches, imagining a Daytona Beach party land of college-aged rabble rousers camping out on the Key. Area residents feared it would misrepresent this gem of an island to the world, tarnishing its reputation. When MTV announced in July 2017 that it was starting a reality show based on a group of Siesta Key 20-somethings, the response locally was immediate and one-sided. To fully understand the “Siesta Key” question, and fully answer why we write about it and explain what we’re writing, let’s go back to the beginning. You can see how the two are contradictory. Every time The Observer publishes something about the MTV reality show “Siesta Key,” two things happen: The article becomes one of our top stories online, and we get loads of comments, mostly asking why we write about it and saying no one cares.
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